The LEGO Company History

The history of the LEGO provider begins in 1932 when ever Ole Kirk Christiansen, a Danish father, decided to take up a business selling his timber toys door to door in the town of Billund, Denmark. He called his start up business “Lego” — a combination of two Danish words, “leg godt, ” which suitable “play very well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, branded a system designed for coupling the plastic bricks that would down the road become called LEGO “Automatic Joining Bricks. ” The invention allowed LEGO to create more diverse and complicated toys.

Following that, LEGO widened its offerings and began to compliment both kids. It unveiled a line of “Minifigures” in the mid-1970s that integrated human data with posable arms, and also marketed rings sets intended for young girls.

One more expansion more than three decades ago saw the creation of LEGO Space sets, introducing astronaut minifigures, rockets and spaceships, between other popular themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching packages featuring the X-wing fighter and NECKTIE Fighter.

Mainly because the company grew, it wanted to increase the ability to present new products quickly and effectively. To this end, it chosen management expert Jorgen Vig Knudstorp.

This individual helped the corporation cut down on inventory and reduce development time. He encouraged the organization to build relations with major toy corporations, including Focus on, Wal-Mart and Toys ‘R’ Us.

He also released LEGO Ideas, an online community where followers could submit plans for new Seglar sets they wanted to see produced. This kind of allowed SEGLAR to test the appeal of new suggestions and gain feedback just before committing to these people.

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